Posts Tagged ‘ Media ’

Dear Organizers…

From the reading I’ve done today, I’ve absorbed 2 major messages:

1–(via facebook) Adults in that key 25-40 demographic market are sick to death of political ads, and can’t wait for the damn thing to be over–presumably so they can resume the familiar pleasure of beer, old spice, and birth control commercials.

2–(via the New York Times) Young adults in that other key 18-24 demographic feel like old President Obama just isn’t spending enough time saturating the airwaves with his coolness, and therefore he’s “not a fad anymore,” as one young woman so cringe-inducingly phrased it.

Democrats are, of course, making every last-ditch attempt they can to get the junior voting bloc to the polls as a means of limiting their losses.Yet they’re clearly missing some of us: I have endured this election season without seeing a single ad. Why? I don’t have cable. The limited Jon Stewart-Stephen Colbert-Glee-SNL clip watching I do all happens right here, on the beautiful world wide web.

While it sounds like limited campaigns are beginning to engage in online advertising, the new media isn’t being used well or strategically enough to drive young voters to the polls. I think this article is correct that online advertising is poised to explode in 2012.

A message to all wannabe-national-office-holders now: it would be wise spend a little less on the TV ads to the same group of people. Get thy message online. Get yourself heard.


Glenn Beck, DC, You, and Me

One of the oddities I find in today’s Glenn Beck–Sarah Palin march on Washington is their official roles as members of the media. Granted, neither of them has the word reporter in their job title, and therefore they have a little more leniency as a Correspondent and the host of a program that calls itself “The Fusion of Entertainment and Enlightenment.” Still the word “truth” appears a lot when Tea Party etc. al leaders are speaking. Yet this movement tells a truth that belongs to a minority of Americans. It’s a homogeneous reality that is vanishing as fast as McMansions in the exurbs.  My life is very different from the lives of Palin and Beck and most of their followers. That doesn’t make my existence any less true, or my experiences any less real.

Members of the media should return to covering rally’s instead of organizing them. Owners of media publications have an obligation to ensure that standards of professionalism are upheld by all–even correspondents. I’m not going to dig into the Tea Party message here, because I cherish the First Amendment and the power it gives people to make asses out of themselves. But I will say this: it is a public responsibility to hold the press accountable for the stories they report on (or choose not to). Perhaps, even more important than that, we are the ones responsible for telling our own truths. Saying them loud. Believing them even when they are disagreeable. And making sure they are heard–especially by those that may disagree.

Here’s the caveat: this also means listing to people who don’t agree with you. If we are ever going to stop the fracturing that’s taken place in the US over the last decade, we have to be willing to bend a little bit. Before we break.