Posts Tagged ‘ election ’

Dear Organizers…

From the reading I’ve done today, I’ve absorbed 2 major messages:

1–(via facebook) Adults in that key 25-40 demographic market are sick to death of political ads, and can’t wait for the damn thing to be over–presumably so they can resume the familiar pleasure of beer, old spice, and birth control commercials.

2–(via the New York Times) Young adults in that other key 18-24 demographic feel like old President Obama just isn’t spending enough time saturating the airwaves with his coolness, and therefore he’s “not a fad anymore,” as one young woman so cringe-inducingly phrased it.

Democrats are, of course, making every last-ditch attempt they can to get the junior voting bloc to the polls as a means of limiting their losses.Yet they’re clearly missing some of us: I have endured this election season without seeing a single ad. Why? I don’t have cable. The limited Jon Stewart-Stephen Colbert-Glee-SNL clip watching I do all happens right here, on the beautiful world wide web.

While it sounds like limited campaigns are beginning to engage in online advertising, the new media isn’t being used well or strategically enough to drive young voters to the polls. I think this article is correct that online advertising is poised to explode in 2012.

A message to all wannabe-national-office-holders now: it would be wise spend a little less on the TV ads to the same group of people. Get thy message online. Get yourself heard.

 

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